If we did not build your website, the first step is to analyze the site and put together recommendations and make sure that your ranking is not hindered by design and technical issues. We'll then confirm that you are listed in the major national and local search indexes that are appropriate to your business.
Fresh, authoritative content followed up by inbound links from high quality, relevant websites is the key to high search engine ranking. We'll begin this process, but you'll find that as you add quality content, it will be noticed and rewarded with organically formed links.
In contrast to search engine optimization firms that simply farm random links back to your website, our approach is to train the person on your staff responsible for online content. Since inbound links have to be relevant to the content to be of any value, it is logical that the person closest to the content also be in charge of developing these links. In some instances, we can create fresh, compelling content and keep it updated for you using our network of professional, published writers and photographers.
November 3, 2011-- Google just did a big change to their search algorithm to favor fresher pages and news. This will affect 35% of their results.
Jan 2012 -- Google now penalizes sites with excessive advertising.